RevOps emerged in B2B technology as a structural response to the coordination failures that arise when sales, marketing, and customer success operate as differentiated functions inside subscription and as-a-service business models. Rather than being a single role or a tool stack, RevOps is an organisational capability that can be deployed as a function, department, team, or task force at the operational layer beneath the differentiated revenue functions. Its purpose is to maximise integration across the revenue cycle while preserving the specialisation that makes each function valuable. Adoption is rising sharply, with Gartner projecting that 75% of the highest-growth B2B technology companies will have a RevOps model by 2026.