Q2C spans the back half of the revenue cycle: configure-price-quote, contracting, order management, billing, revenue recognition, and renewals. In subscription business, Q2C is more complex than in one-time-sale models because pricing, terms, and entitlements change over the customer lifecycle. RevOps frequently owns Q2C because it sits at the seam between sales and finance and demands cross-functional process discipline, system integration, and data quality—exactly the capabilities RevOps centralises.