The Bowtie corrects a structural blind spot in the traditional sales funnel, which treats the closed-won deal as the end state. In subscription and as-a-service models, customer lifetime value is determined predominantly by retention and expansion rather than initial purchase, so the post-sale lifecycle (onboarding, adoption, retention, expansion, advocacy) deserves equal architectural weight. The Bowtie visualises this by mirroring the funnel post-sale, producing a symmetrical shape. RevOps frequently uses the Bowtie as the operating canvas for orchestrating sales, marketing, and customer success across the full revenue lifecycle.