RevOps does not fit cleanly into either strategic or operational categories. Stakeholders consistently describe RevOps as both: strategic because it shapes the operating cadence and revenue strategy, operational because it runs the day-to-day infrastructure of the revenue motion. This duality matches the time-orientation requirement of an effective integrative device—long enough to align with marketing and customer success, short enough to align with sales. The strategic-operational duality is also why RevOps is uniquely positioned to bridge functional silos in fast-paced B2B technology firms where strategy must be rapidly operationalised.