Decades of SMI research have framed the relationship as a paradoxical dyadic interface where misalignment arises from divergent thought worlds—marketing's long-term, product orientation versus sales's short-term, account orientation. Solutions in the literature have been largely structural (joint roles, segmented marketing) or cultural (shared metrics, integration initiatives). The persistence of misalignment despite decades of research suggests these dyadic, functional-layer solutions are insufficient. RevOps reframes the SMI from a two-function interface problem to a multi-function lifecycle coordination problem, addressing it through an operational-layer integrative device rather than functional-layer interventions.