7 comprehensive guides

Pillar Guides

Long-form, comprehensive guides to Revenue Operations as an integrative device. Each guide synthesises the research into a self-contained reference for a specific question or audience.

Pillar · 13 min read

What is RevOps?

A definitive guide to Revenue Operations as an integrative device in B2B technology

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Pillar · 12 min read

RevOps as an Integrative Device

The theoretical foundation of Revenue Operations in structural contingency theory

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Pillar · 14 min read

The Six Pillars of RevOps

A structural framework for what Revenue Operations is, does, and delivers

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Pillar · 11 min read

The RevOps Maturity Model

Three stages of capability progression and what gates the move between them

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Pillar · 12 min read

The RevOps Value Chain

How Resources mobilise Drivers, and Drivers produce Outcomes — the empirical pathway

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Pillar · 14 min read

A Practical Guide to Deploying RevOps

When to invest, which model to choose, how to build the team, and what to do in the first year

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Pillar · 13 min read

RevOps for the C-Suite

Five Managerial Imperatives for executives accountable for revenue and organisational design

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